What is PSD Mockups & its Importance

PSD templates are a lifesaver for designers wishing to visualize their concepts by creating a graphical impression of the concept. This is where these editable PSD templates come in handy and save the designer from the laborious process of creating the graphics from scratch.

Are you wondering what a PSD mockup really is?

PSD mockups are premade Photoshop templates that are intended to give your designs a real-world look and feel. All you have to do is open the PSD template with Photoshop, drop your own design into the Smart Layer, then let the template work its magic in applying your design to the product.

What makes a good mockup?

An effective packaging mock-up should draw attention to the product, not distract from it. One easy method of accomplishing this is with careful color considerations. If the product has a noticeable color scheme, choose a mock-up design with colors that would contrast with those and make the product stand out.

Purpose of Mockups

In design and manufacturing, a mockup is used for promotion, evaluation, and demonstration. If a mockup is used to test a design or a functionality of a system, it is called a prototype, which in web and app construction is the end stage of the design process.

 

Here are the elements you need to study during a mockup web design:

 

  • Typography: The font type, size, and style, text spacing, and alignment comprise typography. Make sure that these visual design tools won’t distract from reading or become an eyesore.
  • Content Layout: This refers to how web content is displayed on a screen or web page. One good example of implementing great content layout is the Gutenberg diagram, otherwise known as the F-pattern or Z-pattern layout.
  • White Space: Spacing means leaving an area empty. It is also called negative space, which aims to strike a perfect balance in web design. It avoids an overloaded or bare web page.
  • Color Scheme: The color scheme refers to the colors and shades you can use in your project, which can significantly impact user emotions. Choosing the right colors should make a website more visible, especially if you want to draw your audience toward your content. Keep in mind the importance of text color contrast.
  • User Navigation Visual Tools: Some examples of visual navigation tools include a pull-down menu, a set of arrows, a spider, toggles, sliders, or a footer.

 

Mockups perform these functions:

 

  1. Provide a mid- to high-fidelity representation of the product
  2. Present the product’s basic functionalities
  3. Show the product’s visual details such as typography, colors, photos, icons, etc.

The Importance of Mockups 

When a designer is in the final stages of a project, he or she can take his or her service skills to the next level and ultimately create a powerful relationship with a client by creating logo mockup.

 

Mockups are simple to make, and can make a brand or project come to life in the client’s eyes. Designers can purchase and download Photoshop mockup templates, create templates of their own, or find free templates to download. Once a designer has a template, it can be utilized over and over again for other clients.

Here at Eymockup, we always strive to create mockups for clients. 

When a client sees a visual representation of what their logo looks like on t-shirts, or what their store will look like with the logo on the door, it helps them understand the outcome of the project before going to print. It also allows the client to make any last-minute adjustments to ensure the project completely matches their vision.

 

Time after time, consultants, engineers and inspectors see issues of miscommunication, improper specification and product compatibility. Moreover, we see it far too late in the project. Most of the time, these costly mistakes could have been avoided with… a mockup! Many aspects of a project could benefit from a label mockup  – masonry, building envelopes, roofing, coatings, and more

 

Here are the dos and don’ts you need to know to enhance your best designs with a mockup.

  • Create your design in the correct format

  • Incorporate Your Brand Logo As Much As Possible
  • Don’t only show the mockup

  • Be Authentic
  • Don’t Upload Unedited Photos
  • Curate your mockups

  • Give Your Brand’s Identity A Subtle Look

 

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