What is the key to a great website design?

You may ask yourself why you should seek assistance in updating your company’s website. Your company’s website appears outdated in comparison to other websites, however, does a reliable and captivating website design really need to be a priority? Reluctantly, you seek a design firm to give your company’s website a makeover and you’re not convinced that a new design will generate new business. Despite your skepticism, many studies indicate that a well-designed website will result in better customer access, and an improved user interface will increase conversion – generating new businesses at an exponential rate. What exactly is it? How can something as superficial as your company’s website design influence the success of your company? There are many factors why the design of your website should be appealing to your ideal customer and prompt interaction with your company. Here are the five crucial elements that Singapore website designer must remember when creating a website.


Navigation is probably the most important aspect of any site. The navigation of a website can define or derail a website, and this is particularly the case for sites that have many pages. The navigation of websites usually includes a navigation bar or list of labels that differentiate between the pages on the website. A good navigation system should be simple to find and comprehend – making it quick and easy to navigate around the site. Web designers may get fancy with fonts and designs in the creation of navigation. In most cases, over-simplified navigation can be a great way to make it easier for a greater number of users. It’s a good idea to design your site to be intuitive, even if you aren’t familiar with how it functions.

Brand Consistency

Suppose your company has a logo that is often used in printed products (i.e. pamphlets, business card letterheads.). The logo, colors as well as the message of the brand images used in printing should all be included in the design of the website. Your clients must recognize your brand’s image in all types of communication. They need to identify your brand’s positioning and your company’s promise. The customers may be uncomfortable when their visual communication is altered. This can cause an unfavorable impression of your business.

Reading Patterns and SEO

A majority of people read an online page in the same way they would read a novel, from top to bottom, from left to right. Web designers also keep this in mind when designing a website. For instance, many web designers place the most essential information in the left-hand column. This helps get the message across better to web users that could be either current or prospective customers. However, what a lot of people do not know is that including important information within these areas of websites also enhances search engine optimization (SEO). Search engines like Google and Bing are able to crawl your site by incorporating keywords relevant to your company’s business into HTML-based text. This boosts your indexing on search engines, as well as gives your site greater visibility.


Your site’s content is essential because it literally communicates your company’s position in the market and its promise. Other elements that are essential are taken into account when a copywriter writes the content, while the designer designs the accompanying visual environment for the content. Depending on the industry, the content must make the message concise and clear and make the message feel warm and welcoming. Also, when there are too many words on a page the page can become visually unorganized, which makes it more difficult for the reader to read the page or even stay interested in studying it. Designers can make the text simpler and incorporate it into their designs, which often include a lot of empty space. This space is left empty to let the eyes of the reader relax so that they don’t lose interest in reading.


It is vital to build trust with your customers. But, this can’t be achieved until you get to know them well and know their needs. Marketing strategies can be used to develop a dialogue with prospective customers. This will allow you to learn more about your clients’ needs. By enhancing the dialogue with your clients, you can apply what positively resonates with them with your new style. As you make your website appear more appealing and trustworthy to your visitors and customers, you’ll see visitors to your website grow and also a boost in the number of new business leads from web-based conversions.

The people who grew used to doing business face-to-face might be able to find the Internet intimidating. It may bring back gruesome scenes from the movie “The Matrix” that could be suitable for specific sectors. Businesses want something more inviting than an endless maze of numbers and letters. It is possible to design an online presence that is easy to navigate and allows users to give their best practices as well as suggestions. If a website is properly designed and managed correctly, customers will continuously return to your website and conduct business with your business.

Comments are closed