What is the Purpose of the URL Parameters on Facebook Ads?

Facebook paid campaigns is another great way of marketing your business. There are several things that you need to consider when it comes to Facebook ads. One such consideration is the URL parameters which are used to help track the effectiveness of the campaigns you run.

This is done through the use of UTM codes which help you track specific ads campaigns. Although you can use Google Analytics to track the performance of your Facebook ads, it is even better to use specific and detailed analysis made possible by URL parameters.

The Purpose of URL Parameters

These allow you to assign specific URL Trackers to certain ads. This helps you to categorize your traffic and conversion rates to help measure the effectiveness of your Facebook ads.

UTM codes have dive parameters that are aimed at defining and differentiating the performance of various ads campaigns. These parameters include:


Tracking Parameters String

This string follows the main URL. In it you Will find the following elements.

  • Campaign – this section containing the name of the campaign can be a Facebook post or a boosted post. This allows the tracker to gather information about that type of campaign and deliver the results.
  • Medium – This is a general source type and can include Paid organic and social traffic.
  • Content – This contains the ingredients that the traffic will be attributed to. It can be either a graphic image or video or a hyperlink.
  • Source – This section is used to track where the traffic is coming from.

There are several benefits of using URL parameters in your Facebook advertisement. These include:

  • It is used to measure the value of your Facebook advertisement. It will also help you to calculate the return on investment.
  • Facebook URL parameters provide accurate reports on various elements of advertisement.
  • They help you to track the A/B testing on posts. This will help you determine posts that are performing better than the others.

As a marketer, it is important to stay ahead of your marketing efforts by creating effective UTM codes for your Facebook advertisement. There are a lot of benefits of doing this and they help you to effectively grow your business.

If you need help in setting up URL parameters for your Facebook advertisement get in touch with Anchor Digital today. Anchor Digital professionals who deal with digital marketing, so check out their website for more information.

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