WhatsApp brings its Business API to the cloud to speed adoption
WhatsApp Business API is a first-party solution launched by Whatsapp to establish business and customer connections for business-related communication. This step from Whatsapp has proven to be well received by the masses and is used by many small businesses. This is a great solution for people who don’t want to invest a lot of money in Whatsapp API for business but still require the services.WhatsApp offers its own Whatsapp Business API for small businesses and allows third-party solution providers like mTalkz to operate.
WhatsApp API is a free-to-use application that is available across all platforms. The app while being well received is still facing a couple of issues and complaints regarding the setup time taken. Generally, the setup process can last up to one to couple weeks and in the worst case a month. To tackle this problem and take advantage of a boom in e-commerce due to the COVID-19 pandemic, WhatsApp has now brought its Whatsapp Business API to the cloud, this step is said to reduce the setup time from a couple of weeks to a couple of minutes. This step is said to bring in more users who were previously hesitant to use the platform due to the time taken to set up and get things going.
This new WhatsApp Business API on the cloud is a separate application from the normal Whatsapp Business API and WhatsApp has no immediate plan of forcing its customers to switch. This new platform will be run independently and is hosted on Facebook’s server(WhatsApp’s parent company). This new development by WhatsApp also delays the time in the verification of clients who use third-party solution providers like mTalkz etc.