Why is sustainability important to hospitality industry?


Why is sustainability important to hospitality industry?

The role of sustainability is significant in the hospitality industry as hotels need electricity, water, goods that are both consumable and durable and it also leads to the creation of waste. The waste created is in the form of furniture, furnishings, fabrics, decor items, equipment, appliances, bulbs, tubes, etc. In recent years, the green technology has flourished so well that it is available at affordable rates. Many hotels have begun to use the new green development projects. Such projects are based on technology that uses the alternate source of energy like solar, air, wind etc. to produce energy. The corporates that use such sustainable technology get the green building labels.

There is awareness among the travellers about the harmful impact of pollution on the environment. Hence they look forward to the hotels that are focusing on minimizing the harm to the environment. They feel compelled to stay at a property that efficiently uses the latest technology to reduce the energy waste and recycle the waste materials.

Thus, investing in environmental technology and better operational methods will result in a positive impression on the guests. Some of the actions that can be taken care to use a hotel reservation system instead of the traditional ways to maintain the customer records and booking information, use CLF or LED bulbs to save more energy, towel reuse policies, etc. They will not only feel more welcomed to such a property but also value the guest experience and embrace it with pleasure. It will affect both the occupancy and reputation of the hotel.

As per a study by Natural Marketing Institute, 58% of the consumers consider the impact of goods and service produced by a company on the environment. This study showed that the consumers were more likely to purchase the goods from the company that practiced sustainable habits. This is certainly the reason why major hotel brands have adopted sustainable practices to some extent that defines there brand. The younger generation looks up to the brands that show there efforts protecting the environment. Therefore, with sustainable business practices, you can enhance the reputation the brand image of your hotel which will only lead to more profit.

Sustainable practices make hospitality organizations stand out. Today’s travellers, restaurant patrons, hotel bookers and shoppers care about sustainability. They want to know that the receiver they give there business to, follow environmentally, socially and culturally sound practices. An overwhelming majority of millennial and Generation Z’ers will pay more for products and services that don’t harm the environment, deplete natural resources, or negatively affect the lives of people or wildlife.

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Reducing Waste

Organizations have numerous opportunities to limit their waste. To cut down on food waste, companies can source their food locally or grow it on site. This reduces how much food spoils and ensures fresher products. Businesses can also adopt food-donation policies that let patrons know unused food will make it to the local food kitchen as opposed to just being discarded. Installing water-efficient products, such as water-saving filters, can also make a difference in reducing waste.

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Tourism’s substantial carbon footprint is not only caused by transportation of tourists, but also by the production and transportation of supplies such as food, beverages, decors, towels and furnishing items that are a must-have in every hotel.”

Organic products leave a lighter carbon footprint than others. By switching to organic, businesses demonstrate a commitment to sustainability. Organic amenities and fabrics can include products made of all-natural ingredients and no harsh chemicals. For example, hotel toiletries, cleaning supplies, food and fragrances, decors, towels and furnishing items can all come in organic forms. Additionally, organizations can choose products that come in recyclable packaging or biodegradable cartons.

Incorporating sustainable strategies into how an organization operates not only makes a good impression and potentially saves money; it can also protect the natural and cultural attractions guests have come to see.

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PLANET GREEN is an online platform to promote various innovative products made from sustainable, natural and environment friendly fabrics. It is a place for products that are handmade by using traditional techniques. Hemp promises to be the magical crop that can satiate human’s need for clothing, nutrition, packaging, and even housing; without hurting the sustenance of our planet. Eco-friendly and sustainable raw materials like hemp, bamboo, jute, organic cotton are the fabrics that we use for all our products .e.g. hemp maskhemp cushion coverhemp pillow coverhemp paper etc. The hospitality industry must ensure it works in harmony with the environment and is mindful of it’s social and economic impact by not over consuming resources, working to conserve biodiversity, not polluting, and respecting local communities and workers. In doing so, the industry protects it’s very existence. For this reason and others, sustainable tourism has emerged. This practice showcases the environment and focuses on protecting ecological processes and conserving a location’s natural heritage. It also shows respect to host communities and work toward building cultural understanding with them.

Practicing sustainability in hospitality comes with many benefits. Aside from attracting more customers and responding responsibly to what many consider a moral imperative, in light of the current climate crisis, sustainable initiatives offer hospitality businesses incentives. Many hospitality organizations have adopted sustainability plans. This intentional approach involves incorporating sustainable practices that reach across all business operations. Sustainability plans can help improve brand image. Most consumers care about sustainability, according to a recent Trip Advisor survey. It found that 62% of travellers had opted for more environmentally friendly hotels, food and transportation, and 69% of survey respondents said they intended to make even more environmentally responsible travel choices in the future. If organizations carefully focus on what guests need and customize there services accordingly, they can improve this aspect of there business. The growing importance of sustainability in hospitality is obvious. Today’s hospitality organizations need leaders who can help implement sustainable practices and build a culture of social, environmental and economic responsibility.

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