WTF is raclette, and why is it all over Instagram?


Mashable bites into a creamy, nutty, gooey, and sometimes stinky world during our fist-ever Cheese Week.

Melted cheese over potatoes, cured meats, crusty bread, and other vegetables and delectables. What’s not to like? In the Instagram age, raclette is the perfect food to capture the gooey goodness of cheese. 

Looking on Instagram, raclette is a hit. In Europe last year it was one of the most Instagrammed foods. Here in the U.S., it’s popular throughout the country, especially with millennials and women, according to social media analytics company TalkWalker.

The rise of raclette is connected to the power of social media and the liking masses hungry for gooey cheese. The online appeal of the cheese preparation is crucial to its growing popularity. It looks good on a curated feed, perfectly melted and organized just so with its trays, individual roasting tools, and layers of goo cascading over food. And it’s easy to make, literally you just heat it up.  Read more…

More about Cheese, Social Media, Raclette, Tech, and Web Culture

Social Media

Comments are closed