Global Teeth Whitening Product Market

Global Teeth Whitening Product Market was value US$ 5.2Bn in 2019 and is expected to reach US$ 8.1.Bn by 2027 at a CAGR of 5.7%.

The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding global teeth whitening product market dynamics, structure by identifying and analysing the market segments and project the global market size. Further, the report also focuses on the competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence. The report also provides PEST analysis, PORTER’s analysis, SWOT analysis to address questions of shareholders to prioritizing the efforts and investment in the near future to the emerging segment in the global teeth whitening product market.


The report study has analyzed revenue impact of covid-19 pandemic on the sales revenue of market leaders, market followers and disrupters in the report and same is reflected in our analysis.

Teeth whitening is a bleaching process that has increased popularity over the past two decades. It basically refers to the process of removing stains or treating discolouration’s using chemicals, of which carbamide peroxide & hydrogen peroxide being the most common. The concept of teeth whitening has developed from being a treatment for trauma-related teeth discolouration to a cosmetic treatment for improvement of esthetics. Teeth whitening is a niche sector in the global oral care market. The teeth whitening product includes rinses, gels, paint-on whiteners, toothpaste, chewing gums, and strips.

Increasing demand for cosmetic dentistry will drive the growth prospects for the global teeth whitening market until the end of 2026. It has been noted that a large number of user opt for crowns, dental veneers, whitening procedures, and inlays or on lays cosmetic treatments to improve their dental health and appearance, which, in turn, will boost the demand for cosmetic dentistry and propel the growth potential of the teeth whitening product market globally. Restraint factor of the market is side effects for instance irritation in the mouth and teeth sensitivity are some factors limiting the use of teeth whitening products.

Bleaches product segment is leading the global teeth whitening product market. Due to teeth whitening is a procedure that is performed using bleach and other materials to make teeth look whiter and brighter. Bleaches products help eliminate stains or other discolouration from the tooth surface.

The whitening toothpaste segment is anticipated to witness the fastest growth over the forecast period at a CAGR of 4%. These products are playing a significant role in oral care hygiene maintenance. Consumption of junk food has effects for instance discolouration of teeth also cavity generation. Therefore, these problems are expected to drive the demand for the teeth whitening products in the next coming years.

Region-wise, North Americas accounted for the majority market share during 2017 and will continue to dominate the teeth whitening products market throughout the forecasted period. The presence of many vendors that manufacture teeth whitening products, technological advancements and the growth in population adopting oral and cosmetic dental procedures, are some of the major factors responsible for the market’s growth in the North America region.


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Scope of Global Teeth Whitening Product Market

Global Teeth Whitening Product Market, by Type

• Whitening Toothpaste
• Whitening Stripes & gels
Global Teeth Whitening Product Market, by Product

• Surface Whiteners
• Bleaches
Global Teeth Whitening Product Market, by Application

• Professionally Applied
• Consumer Applied
Global Teeth Whitening Product Market, by Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
Key players operating in the Global Teeth Whitening Product Market

• P&G
• Colgate Palmolive
• Unilever
• Johnson & Johnson
• Church&Dwight
• Henkel
• Lion
• Ultradent Products
• Trident Gum
• Wrigley
• Peelu
• KoR Whitening
• Hawley & Hazel Chemical
• Beyond


This Report Is Submitted By : Maximize Market Research Company

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