11 Subject Line Strategies Guaranteed to Increase Your Open Rates
Although email marketing is a strategy that may seem somewhat antiquated these days, it’s by all accounts still very much alive and well. Studies have even found that “44 percent of email recipients made at least one purchase last year based on a promotional email.” You could also make the case that email marketing is one of the most direct and personalized digital marketing techniques and that it is effective for making a one-on-one connection with prospects. But in order for this medium to be viable, you must first get recipients to open your emails. Unfortunately, this can quickly become…
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