Don’t be intimidated by the idea of marketing your beauty salon
Imagine a person who has just moved to a new city and is looking for a salon they can rely on for a regular date. As a beauty salon owner, this is the business you absolutely want to win. But in such a competitive situation, it may be difficult to stand out and attract the attention of new customers. That’s why beauty salon marketing should be one of your top priorities. Don’t be intimidated by the idea of marketing your beauty salon: jump in with these simple and effective ideas!
1. Instagram
Social media is a great way to make your name known, but it can take a lot of time. If you can only dedicate yourself to a social platform, it must be instagram. Instagram is a highly visual platform, which makes it the perfect platform for beauty salon marketing. Upload photos of your clients before and after treatment (with their permission, of course) to show the amazing work you have done on their hair or makeup.
You can also encourage customers to upload photos themselves. Create your own label for your salon, print stickers and stick them on the mirror. Your clients can sit in your chair, take selfies in the mirror, share their new style on instagram, and mark your salon in the title. This will help you get your salon in front of a new audience.
2. Pinterest
Another visual social network is pinterest. Pinterest’s users are mainly women. Users often look for inspiration for hairstyle or makeup skills on this platform. Create your own board and start nailing style, inspiring you, photos of your charming employees, and photos before and after your customers. In this way, you can start to create a group of followers for your content and build a sense of fashion and integrity around your brand.
3. SMS marketing Salon
The beauty salon usually sends an automatic reminder to customers through SMS. If you do, you must have the customer’s mobile phone number and permission to contact them.
You can take advantage of this by texting them other marketing messages. Send your latest promotional information or reservation information to encourage customers to book. If you haven’t sent an automatic reminder yet, please contact shore to help you set it up.
4. Appointment card
When customers make an appointment in the store, you may give them a card with appointment details to help remind them. You can use this reservation card to sell to your customers. Although the space is small, you can print your social media handle on the back to encourage them to pay attention to you. You may also want to print a unique offer on the back. For example, when you use the code on the card when booking online, you can give a 20% discount on your next reservation. This will increase customer retention and help you limit your administrative workload.
5. Write a guest blog
There are many popular beauty and lifestyle publications on the Internet. If you don’t have enough time to maintain your blog, update the content regularly, try writing a few articles by yourself, publish them on a popular beauty website, and attach your salon link and your name. This will show your brand to a huge new and relevant audience and improve your salon image so that you can attract new customers.
6. Facebook competition
If your salon has a Facebook page, hosting a competition is a good way to get more fans. Offer a coveted prize, such as 50% of your next date or a free product. If your followers like and share your page, they have a chance to win the product. After all, everyone likes discounts! Games like this will increase your fans and let more people know about your salon.
There are many creative methods in beauty salon marketing. Show the wonderful style you created in the salon through social media, and use innovative marketing channels and blog posts to attract more customers.